YouTube (S GOOG) hasn’t confirmed this weekend’s reports that it is about to acquire video game live streaming site Twitch for $1 billion in cash, but I’d imagine that the news made folks working at YouTube, as well as many of the service’s publishers, very happy. That’s because a Twitch acquisition could help YouTube finally get a foothold in the live video space.
Live video has been a complicated subject for YouTube. The Google-owned video service started to dabble with live streaming all the way back in 2010, and gradually opened up the ability to go live to almost all of its publishers in the following years. But aside from a few marquee events, the quality of live content on the platform has been questionable. Discovery has been a huge headache, and efforts to professionalize live streaming have been cut short. At this point, YouTube Live is barely alive.
YouTube’s disappearing live…
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